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Reframe & Refocus
The Mental Game Foundation Every Athlete Should Master
Your Athlete is Talented.
So why isn't it showing up in competition?
They practice hard. They care. They want it.
But when the lights are on…
They tighten up. They overthink. They spiral after mistakes. They compete cautious instead of free.
And suddenly the talent you KNOW they have… disappears.
Here’s the truth most parents don’t realize:
No one ever taught them how to handle pressure.
It's not a talent problem, it's a mental skills gap!
Athletes are taught...
✔ Mechanics
✔ Strength & conditioning
✔ Nutrition
✔ Strategy
But they are expected to magically know how to:
• Handle nerves
• Reset after mistakes
• Stop comparing
• Block out pressure
• Manage fear of failure
• Compartmentalize emotions
• Trust their training
That part?
They’re never trained.
And when parents Google “sports psychologist”…
Most athletes instantly resist.
Because they think:
“I’m not broken.”
“I don’t need therapy.”
“I’m fine.”
They don’t need traditional counseling!
They need mental performance training.
Why Most Athletes Skip The Step That Changes Everything...
Most families jump straight to:
• One-on-one sessions
• Quick anxiety tools
• Breathing techniques
• Visualization drills
Those tools matter. But without a foundation? They work temporarily. Quick tools regulate the nervous system. But this program rewires identity.
And identity determines:
How pressure is interpreted
How mistakes are processed
How confidence is built or broken
What an athlete believes is possible
If an athlete unconsciously believes: “I’m bad under pressure” or “I fall apart in big moments”
Their brain will look for evidence to confirm it.
No breathing drill fixes that. That’s identity-level wiring. And identity shifts through repetition.
Why this must come first... repetition is the mother of learning!
You cannot rewire something you only hear once.
When you work with us one-on-one...
You receive:
✔ Elite coaching
✔ Real-time correction
✔ Personalized strategy
But you do NOT get:
✔ Unlimited replays
✔ On-demand reinforcement
✔ The ability to revisit lessons during slumps
✔ The ability to rewatch before a big competition
Even in virtual sessions, you hear it once. You hope you took good notes. You try to remember.
But behavioral change requires repetition. This program allows athletes to:
Rewatch before big meets, or tourneys, or matches, or tryouts
Revisit reframing tools mid season
Reinforce identity shifts when confidence dips
Strengthen patterns through repetition
Instead of trying to remember what was said in one session…
They own the material. Forever.
“My athlete was starting to say she didn’t love swim anymore. After going through Ashley's program, she understood why she was feeling that way and how to manage it. It changed how she looked at meet pressure.”
- Swim Mom
“We’ve tried mindset books before, but this felt completely different. It wasn’t something that my son rolled his eyes at, even though he did when I first suggested it. He is more dominant on the pitch. He plays with confidence and zero hesitation. Watching him out there now feels like watching a completely different athlete. My heart is bursting with pride."
- Soccer Mom
Introducing...
Reframe & Refocus
The Mental Game Foundation Every Athlete Should Master
This is the EXACT framework we teach in our brick & mortar sports psychology practice.
Same Material. Same Structure. Same Progression.
Only difference?
Now it's ON DEMAND!
So families can start immediately.
So athletes don’t begin one-on-one sessions from scratch.
So repetition becomes built-in.
WHAT YOU NEED TO KNOW
Why Identity Work Makes Quick Tools Actually Work
Yes - we give athletes reset tools.
Yes - we teach physical regulation drills.
Yes - we provide attention control exercises.
Those buy you seconds. But seconds only matter if the deeper belief has shifted. Otherwise, the same spiral returns next game.
This foundation rebuilds:
- How they label situations.
- How they interpret pressure.
- How they define mistakes.
- How they see themselves.
And when identity shifts… Performance stabilizes. Not just for one weekend. But for seasons.
This is BIGGER than performance:
It's about longevity! No athlete's goal is to quit at 13 or 14
Maybe your athlete's goal is varsity, or competing in college, or simply loving their sport as long as possible
Sports teach: time management, resilience, character, push through discomfort, or work with others
The goal is never early burnout
Yet we see talented athletes walk away every year - not because they lack skill - but because they never learned how to manage stress, fear of failure, or comparison.
By the end of Reframe & Refocus, your athlete will:
• Understand how to make their brain work FOR them instead of against them
• Stop using fake positivity and learn neutral, powerful self-talk
• Apply “process over outcome” in a way that actually works
• Respond instead of emotionally react under pressure
• Reset quickly after mistakes
• Identify blind spots sabotaging performance
• Shift their emotional state on purpose
• Conquer limiting beliefs
• Stop relying on willpower alone
• Understand how thoughts directly impact physiology
This isn’t surface level mindset work.
This is foundational cognitive performance training. 4 Core categories, 4-5 lessons inside each
LESSONS INCLUDED:
Why Traditional Mindset Work Fails...
Why positive thinking isn’t the goal
How words produce emotions
Why willpower isn’t enough
The power of shifting your internal frequency
How You're Labeling Your Situation...
Change the context, change the outcome
Conquer limiting beliefs
Realistic reframing
Counteracting your brain’s efficiency
Tools To Refocus Under Pressure...
E + R = O (Respond > React)
Traffic Light Awareness
Sleep as performance training
Process over results - applied correctly
Triangulating Your Transformation...
Identifying blind spots that have held you back
Understanding choice patterns
Changing the signal you broadcast
Maintaining coherence under stress
Each Lesson Includes:
✔ Video training taught by me
✔ Implementation handouts
✔ Real sport examples across levels
✔ Clear, practical application
Why I Care So Much About This Work
I quit in my prime...
I was a high level talented athlete, driven, had records, but constantly anxious. Sick to my stomach. Literal pits, picture stress ulcer pain.
I was terrified of disappointing people. I never learned how to manage it. And eventually… quit.
Not because I lacked talent. Because I lacked mental tools. I've been the athlete, the head coach, then became the practitioner. Later in my career, I had the opportunity to work for a professional sports organization. I turned it down. Not because it wasn’t prestigious. But because I knew my mission was here.
With youth athletes and professionals - on my own terms!
With teens who are just beginning to form their identity in sport. Because if they learn these skills early…
- They don’t burn out.
- They don’t walk away prematurely.
- They don’t confuse slow progress with inability.
- They build careers - and character - that last.
This work is necessary for YOUNG ATHLETES!
Why is it only $49?
Because this is exposure. This is the foundation.
We want families to experience what real mental performance training actually is… WITHOUT guessing or having to committ to months of sessions.
If this were priced on value...
it would be significantly higher.
But our mission is to normalize brain training in sports.
Who this is for...
✔ Athletes who practice well but underperform in competition
✔ Athletes who spiral after mistakes
✔ Athletes afraid of disappointing others
✔ Athletes who overthink
✔ Athletes waiting to begin one-on-one coaching
who this is not for...
✘ Athletes looking for therapy
✘ Athletes unwilling to implement tools
✘ Families looking for instant results without effort
I've been coaching athletes since 2003, I'm obsessed with RESULTS, athletes who skip foundational training improve temporarily, then regress.
Athletes who start here:
See faster breakthroughs.
Maintain gains longer.
Become less emotionally volatile.
Transfer practice to competition more consistently.
I've tested the lessons:
This sequence works.
And it works across sports.
Think of this as: Installing the operating system before adding advanced software. Without a stable operating system… advanced tools don’t stick.
What happens next:
You purchase. You get immediate access.
Your athlete begins foundational training today.
No waiting. No scheduling.
Just practical, proven mental skills training.
The USP Of This Bonus
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The USP Of This Bonus
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The USP Of This Bonus
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Our 14 Day Guarantee
If You're Not 100% Satisfied
Go through the entire program. Watch the lessons. Download the handouts. Engage with the exercises.
If your athlete does not:
• Learn something immediately applicable
• Experience at least one major “aha”
• Feel a shift in how they see pressure or themselves
Email us within 14 days. We’ll refund you. No awkward questions.
We’re proud to say: Not a single client has ever requested a refund from our programs. We stand behind this work!
Ashley Eckermann, MS, MPM
I've spent 2 decades coaching athletes. Thousands of athletes coached. Former teacher, head coach, & still competing as an athlete!
There's a waitlist to get on my schedule.
This isn't recycled internet content, this is what I teach my personal clients.
Call To Action To Buy + Stack What's Included
Your Program Name
INCLUDED VALUE AT
Main Offering Example One $997
Main Offering Example Two $197
Main Offering Example Three $2997
Main Offering Example Four $97
Main Offering Example Five $297
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Mental Training is worth it
“We found this right before tryouts when schedules were full. Within two weeks, my daughter was walking in more focused and less reactive after mistakes. It gave us something concrete to work on immediately.”
- Volleyball Parent
“I honestly didn’t think my son would sit down and complete it. But the lessons are practical and easy to apply. He actually finished it on his own and asked to work with Ashley further.”
- Baseball Dad
Pressure is coming whether they’re prepared for it or not.
Let's Make Sure They Walk in Fully Equipped.
Mental Game must be trained. Give them the right rools.
Customer Testimonials For Your Product
Real People + Real Results
Summary Of Their Result
“A really strong testimonial that confirms the transformation that is waiting.”
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Summary Of Their Result
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Transformations happened because of your offer.
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Frequently Asked Questions.
Q: Is this a replacement for one-on-one coaching?
A: No. It’s the foundation. Many athletes use this while waiting to work with us privately so we can move faster and deeper when we begin our work together, or as an affordable first step. Think of this as the operating system.
One-on-one coaching is customization and refinement. Mental Game Camp is comprehensive expansion. But this is the baseline every athlete we work with needs.
Q: What if my athlete won't sit down & do it?
A: The tone is engaging and built for competitive athletes - not clinical language. Driver’s Ed feels mandatory. This feels relevant. Teen athletes don’t want to sit through something that talks down to them or makes them feel like they’re broken. Reframe & Refocus is not that. The lessons are: Short (10–12 minutes max). Direct and practical. Filled with real sport examples. Slightly witty, playful, and relatable. Focused on solving the exact thing they care about, not embarrassing themselves next competition. They aren’t just “watching videos.” I guide them through exercises in real time. I tell them when to pause.
I ask questions. They apply concepts while learning. It feels like training. Not a lecture. Most athletes actually enjoy it because it feels like someone finally understands what they’re experiencing.
Q: Is this too advanced for middle school or youth athletes?
A: No. The concepts are taught clearly and practically, with implementation tools. However, as a parent, you might want to watch it with your athlete if they're younger to help them apply it and reinforce understanding.
Q: How much time is required?
A: Each lesson is intentionally short and digestable. We designed it this way because: Attention spans matter. Overwhelm kills follow-through. Mental training should feel doable. Athletes can complete a lesson in less time than it takes to scroll social media.
Many families choose to:
• Do 2–3 lessons per week
• Or complete a category over a weekend
• Or revisit specific lessons before big competitions
It’s flexible and self-paced.
Q: Is this sport-specific?
A: The mental tools apply across all sports. Examples from multiple levels are included so athletes can easily translate the skills. The brain responds to pressure similarly whether you’re: on a court, on a field, in a pool, on a track, or on a mat.
Q: Is this helpful before tryouts or playoffs if we’re short on time?
A: Yes and this is exactly when many families use it. We often get calls from parents saying: "Tryouts are in two weeks” or “Playoffs start next month” “We need help now.” But our one-on-one schedules fill weeks out. This program gives immediate access. Instead of waiting weeks for an appointment, your athlete can begin learning foundational skills today.
Q: What if my athlete is resistant to this?
A: This is not therapy or counseling. This is performance skill development. We find athletes are resistant to mental training or sports psychology because of what they assume the work looks like. We teach: emotional regulation, attention control, and stress response awareness. It’s no different than hiring: a speed coach, a strength coach, or a nutrition coach. This is brain training!
Q: Is $49 realistic for something this important?
A: This is intentionally priced under value. We want families to experience mental performance training without financial pressure. If your athlete benefits,
you can decide what next step makes sense - Mental Game Camp, one of our other on demand trainings, or one-on-one sessions with us. If they don't, you’re protected by our guarantee. This is access. Not risk.
Q: What if my athlete says they don’t have a “mental problem”?
A:Perfect. We don’t frame it that way either. Mental training is not about fixing something broken. It’s about building something strong. Your athlete doesn’t need to struggle to benefit from this. In fact, many of the athletes we work with are: talented, driven, high-achieving. They simply never learned how to manage nerves, pressure, or comparison. This course builds skills. Not diagnoses.
Give your athlete structured, proven, practical mental training. For less than the cost of one private lesson, you can give them tools they’ll use for years.
The Final Close
LAST CALL FOR THE MOST IRRESISTIBLE OFFER EVER
effect...
Why are they in a bad position if they don't buy?
cost...
What is the opportunity cost for them to not take action?
summary...
Emotion and logic with a great conclusion and close.
Call To Action To Buy + Stack What's Included
Your Program Name
INCLUDED VALUE AT
Main Offering Example One $997
Main Offering Example Two $197
Main Offering Example Three $2997
Main Offering Example Four $97
Main Offering Example Five $297
Bonus Offering Example One $997
Bonus Offering Example Two $997
Valued At = $4,585
Total Value = $$$$$
Regular Price = $$$$
Today's Price = Only $$$
Total Value = $$$$$
Regular Price = $$$$
Today's Price = Only $$$
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